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It’s good to have you here.

You have come to a website that was created with a very ambitious goal in mind – to change the dominant mindset in our society.

The current mindset is one of conformism, in every social sphere – from being told what to think and do by the education system and the government to being told what to have and value by the economy and the media.

The aim of this project is to empower every adult member of our society to step away from the conformist mentality. We have a different vision of what that mentality should be. We don’t think that humanity exists for the purpose of maintaining the society in its present form. Rather, it is the society that exists for the purpose of enabling humanity to grow and flourish. Instead of having to mould our values, dreams and aspirations to suit the current social structures, these structures should be moulded to enable each one of us to live our life at the height of its potential.

In essence, what we are trying to do is to create a self-reflective society.

The society that we envisage has the following features:
  • It encourages people to stop uncritically adopting the ways of others – be it leaders or role models in the political, business, religious, entertainment, or any other arena – and instead discover for themselves the most authentic, meaningful and fulfilling ways to live.
  • It encourages people to scrutinise the foundation on which it rests – in the form of values and beliefs – for the purpose of identifying and replacing those that don’t accurately represent them.
  • It encourages people to scrutinise the social structures that were built on top of that foundation for the purpose of identifying and replacing those that do not produce results consistent with the stated values and beliefs.
  • It encourages people to continuously engage in the above exercises, and so keep refining themselves and the society in which they live.

This is a grassroots movement for social change whose goal is not to institute a new social order, but a new way of thinking about social orders. We recognise that no single system will suit all people given their current values and beliefs, or even the same people for the duration of their lives. For this reason, our commitment is not towards a particular way in which society is structured, but towards the mentality that ensures that the process of questioning and enhancing it is never perceived as having reached the end of its usefulness, and that the present society is never seen as the best that we can do no matter how much better it may be than what came before.

This is, in a nutshell, what we are trying to accomplish. It goes without saying that we cannot do it alone. If you share our dream of living in a self-reflective society, please get involved. It will bring our joint aspirations that much closer to reality.

Thank you